First and foremost, what is a microbrand? A microbrand is a small, independent watch brand that creates watches for a specific niche. They are usually not as well-known as...
Outsourcing watch production is not a new phenomenon. It has been happening for decades in the watch industry. It started with major brands outsourcing their manufacturing to regional suppliers...
People are always looking for something different and unique. Some people love the idea of a watch that expresses their individuality and has some style of its own. That’s...